Marketing Movies

Type of Documentary
This was a mixed documentary, it included interviews, cutaways, narration and Archive footage.

Themes
The themes involved were about movies and how to make them appealing to a certain audience. It also lets the audience see how to see a product through to the end.

Narrative Structure
This documentary had a linear narrative:
Beginning - how to decide a certain auidence and make it appealing
Middle - techniques of merchindising and the effects of successful marketing
End - open ending, leaving it to the audience to decide.

Camerawork
Close-ups - this angle was used to show importance of a particular individual.
Extreme close-ups - this was used on the most relevant things such as the tickets being bought to see the movie.
Panning - used to show the vast amount of merchindises to do with one particualr movie.
High Angle -used to also highlight an individuals importance and show how the maker wants you to view them.

Mise-En-Scene
All the mise-en-scene used was relevant to the subjuect, in this case the certain movie, it helps advance the interview and anchor a meaning. For example their was a view of Leicester Square, this was to o with the priemier of a movie. For the interviews, the mise-en-scene is always the same for each person.

Sound
This documentary had sound included thoruhgout and it was projected in many different ways. Initially there was diegetic sound which was soon followed with narration. The narration was very official and it lea the audience to believe what they wanted them to believe. In this documentary there was also ambient sound which was in the background and ws meant to be heard by both the audience and the interviewee. Overall the sound that was used in many different ways was also relevant. It was to accompany the camera shots and also help include meaning.

Editing
The editing as a whole was very slow paced. It included dissolves from interviews to cutaways. It also had zooms included and in many areas they were clumsy and in my opinion it didnt work. The camera was very shakey and out of focua during these parts. As a whole the editing was very basic and did not help the documentary seem professional.

Archive Material
The documentary include actual footage of films, this made it seem more professional and it helped the audience understand the meaning. These inclued: The Rugrats Movie, Lion King, Little Mermaid and finall MouseTrap.

Graphics
Before each new topic there was an animated man with a clapperboard inroducing it. The graphics for the peoples names are very mundane with the simple black on white. This is to not draw the attention of the audience and let me focus on the theme of the documentary.