This is our final radio advert. we were told it had to be no more than 30 seconds long and also that it had to include audio from our actual documentary...
Thursday, 15 December 2011
Drafting our Radio Advert
This is our final radio advert. we were told it had to be no more than 30 seconds long and also that it had to include audio from our actual documentary...
Drafting our Print Advert
We finally finished our print advert and it looks like this...
Print advert and Radio advert codes and conventions
Print Advert
Codes and Conventions
· The logo of the station broadcasting the documentary is always on the right hand side
· There is usually only one central image (A sandwich in our case)
· The image has to lock the viewer in and attract them to look at the poster and pay attention
· There is a colour scheme on every poster, we have chosen a black theme whereas others have chosen other colours such as red
· The wording is limited, it has the information that the viewer needs and it includes a strap line
· Importantly it has to be simple and not too complicated as it should be understood from a quick glance
· Some print ads include a website so a person can read more or find out more details
· They use small or no photo manipulation, this is to maintain originality
· They include scheduling under the title of the documentary
· Most Print ads have banners round the text to either emphasise something or to make easier to view.
Radio Adverts
Codes and Conventions
· Radio ads always use some audio from within the documentary in order to create a link
· The radio advert also includes the same voice as that in the voice over in the documentary
· The music is underling the voice in the radio ad and it relates to the subject (Steelers Wheels – Stuck in the Middle With You, in relation to the filling in a sandwich
· They are usually no more than 30 seconds long, these means it doesn’t bore the listener and makes them want to know more
· It includes the date and time so that the listeners know when they can watch the documentary
· They always include the name of the documentary, the slogan (strap line) and the title.
Thursday, 8 December 2011
Radio Advert, Documentary Script and Print Advert Narrations
Radio Advert
VO1- Ever wondered what makes the perfect sandwich?
MB- Stuck in the Middle with You – Steelers Wheels
VO1-There are hundreds of different combinations but what gets your taste buds tingling? (Audio from documentary, favourite sandwich)
MB- (Faded down to very low volume)
VO1- So we ask the question, why are sandwiches so popular? Is it the filling, the bread or simply because they taste so great?
MB- Stuck in the Middle with You – Steelers Wheels (volume increased)
VO1- Join us as we delve into the world of sandwiches where we will also look at why 1.69 billion of people chose to eat sandwiches on the go, is it because freshly made sandwiches just taste better?
MB- Stuck in the Middle with You – Steelers Wheels
VO1- Wednesday the 14th of December, Channel 4, 8pm.
MB- Stuck in the Middle with You – Steelers Wheels
VO1- It’s all about the middle!
MB- None
Narration Script
36:12 –UK consumers are currently consuming 11 billion sandwiches per year. It’s no wonder that sandwich shops such as ASDA, McDonalds and Subway can meet the demands.
But do smaller sandwich stores think the industry is competitive.
1:51:05 – With so many companies using adverts on all the media circuits. What is it that’s stopping people making their own sandwiches at home?
Is it quality or is it something else like personal preference?
2:11:12 – With 1.69 billion sandwiches sold on the go last year. Do people prefer pre packed or freshly made sandwiches?
3:41:10 – with people being influenced to buy freshly made sandwiches because of the belief the they are healthier and because you can see the ingredients going into it.
Then what’s the difference between homemade sandwiches. Is it the time of day that’s influencing people’s decisions.
4:24:15 – With most people buying sandwiches after work from places like supermarkets, do companies find this hard to challenge places like supermarkets?
4:50:10 – So do supermarkets find the industry competitive?
Sunday, 23 October 2011
Filming and Editing Diary
Filing and Editing Diary
31/10/11 – Chloe
filmed cut aways of sandwiches, using many camera angles and close ups in her
kitchen. She took around 8 minutes of footage
11/11/11 –
We filmed at Melodies (sandwich shop) we managed to get a full interview, cut
aways outside and various panning and zoom shots within the shop
2/11/11 –
Joe filmed on this day, he managed to interview 2 people and various vox pops
in ASDA, and He also filmed some cut aways of sandwiches and people eating
sandwiches
3/11/11 –
Joe filmed again, he got another interview with McDonalds employee. He filmed
more cut aways with close ups of sandwiches and being taken off the plate
4/11/11 –
Connor and Joe began capturing footage and began editing, some of the footage didn’t
work as it kept jumping and the sound was not working. We had to re-schedule
for this to be re filmed
5&6/11/11
– Joe filmed what didn’t work previously and took more footage in ASDA, people buying
sandwiches.
7/11/11 –
Connor and Joe re captured the footage and this worked. We imported it into the
editing software and began editing
8/11/11 – As
a group we carried on editing and began logging the footage. Connor and Chloe
went to Subway to film more cut aways
10/11/11 –
We carried on editing and Connor and Chloe took turns logging the footage
11/11/11 –
We continued to edit and put the order together, we needed more footage
12/11/11 –
Connor and Chloe went to film an interview with Subway Manager and cut aways
13/11/11 –
We captured more footage and Joe re-film stuff which didn’t work the first time
14/11/11 –
Joe a Chloe continued to edit in order, we had begun to create a good order
16/11/11 –
Joe managed to put together a full 5 minute version of the documentary
17/11/11 –
We had to delete the 5 minutes because it was not of a standard to achieve a
good enough grade. We began working on the opening sequence until our tutor
agreed it was good enough
18/11/11 –
We carried on editing and managed to achieve just over one minute, we got
feedback and agreed it was much better.
19/11/11 –
Connor filmed close ups of sandwiches and various other shots which we captured
and logged.
21/11/11 –
Connor and Chloe continued to edit in order, we had now reached around 3
minutes
22/11/11 –
Carried on editing and began to look at titles and graphics
23/11/11 –
Connor stayed behind in college to edit and add around 40 seconds so that we
had a full 5 minutes
24/11/11 –
Reviewed our footage an applied some minor changes so that it looked better and
flowed better
28/11/11 –
We chose a good song to go with the documentary (Stealers Wheels – Stuck in the
Middle) we inserted it into our documentary and changed the volume so that it
could be used in conjunction with the interviews
29/11/11 –
We completed the plan for the print advert, narration and voice over
1/12/11 –
Made final changes to the voice over and began thinking who could speak it for
us
2/12/11 – We
began taking looking at the possibilities of what picture to take for the print
advert
4/12/11 –
Joe and Connor made final improvements on the radio script and voice over
6/12/11 – We
handed out and received our feedback questionnaires; we had to change the
documentary slightly so we filmed some more vox pops on the blue screen in
college. We captured, logged and inserted them into the documentary
8/12/11 –
Connor and Joe recorded the radio ad and the narration, we realised that part
of the narration had not been recorded. We worked with what we had for the time
being and inserted it all into our documentary
9/12/11 – Chloe
bought a sandwich and began taking pictures for the print advert
12/12/11 – Chloe
made the print advert on Photoshop and as a group we made a few changes and
agreed on the final draft
13/12/11 –
The radio advert was completed and we began scheduling when we could re record
the narration that didn’t work
14/12/11 – We
re recorded the narration and inserted it into the documentary, it all fit well
15/12/11 – We
began collating our results for the feedback questionnaire and tallied them and
put them on our blog
16/12/11 –
Our final day in college before the Christmas break, we checked over everything
and decided we had finished all three texts
3/1/12 – Back
a college and we re checked everything and posted to YouTube and now have begun
working on the evaluation.
 |
| As a group we set up the Melody interview |
 |
| We ran through the questions and framed the interviewee |
 |
| We began the interview |
 |
| Joe worked on the framing in his ASDA interview |
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| Joe began setting up the McDonalds interview |
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| The camera used throughout and the interview also |
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| Connor logging the footage we have got so far |
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| Connor editing |
Saturday, 22 October 2011
Edit Decision List
Once we had made our logging sheets, we then had to pick our shots carefully and then choose which ones we were going to use and which ones would make our documentary look the best it could be...
Friday, 21 October 2011
E-mail for song
To whoever it may concern
We would like to request the right to use your song Stuck in the Middle by Stealers Wheels in our A2 Media documentary. It is solely for educational purposes and will not be used to gain profit in any way what so ever.
Kind Regards
Connor McMahon
We would like to request the right to use your song Stuck in the Middle by Stealers Wheels in our A2 Media documentary. It is solely for educational purposes and will not be used to gain profit in any way what so ever.
Kind Regards
Connor McMahon
Filming Logging
These are our logging sheets in which we had to look at all our footage and then decided which shots could be used and then which shots would be discarded...
Thursday, 20 October 2011
Interviews Questions
Interview Questions
Shops
ASDA
1) How do you manage to keep customers interested in buying your products?
2) Do you think that the sandwich market is a competitive industry?
3) As a large supermarket chain is it easy for you to be able to challenge other shops that specialise in selling sandwiches such as subway?
4) How many sandwiches a week would you say that ASDA sells?
5) What times of the day would you say that sandwiches are more popular to buy?
6) Is there a particular sandwich that is the most popular based on your own observations?
7) Do you believe that pre packed sandwiches are more popular than homemade?
8) Do you think that there is enough nutritional value in pre packed sandwiches?
9) Does selling pre packed sandwiches make food less personal to people?
10) What is your favourite sandwich?
Subway
1) How do you manage to keep customers interested in buying your products?
2) Do you think that the sandwich market is a competitive industry?
3) As a shop that specialises in the sandwich market do you find it easy to challenge places like supermarkets in sales?
4) How many Sandwiches a week would you say that this particular Subway sells?
5) What times of the day would you say that sandwiches are more popular to buy?
6) Is there a particular sandwich that is the most popular based on your own observations?
7) Do you believe that freshly made sandwiches are more popular than pre packed?
8) Do you think that freshly made sandwiches are more nutritional?
9) Does selling pre packed sandwiches make food less personal to people?
10) What is your favourite sandwich?
Buttercrust
1) How do you manage to keep customers interested in buying your products?
2) Do you think that the sandwich market is a competitive industry?
3) As a shop that specialises in the sandwich market do you find it easy to challenge places like supermarkets in sales?
4) How many Sandwiches a week would you say that Buttercrust sells?
5) What times of the day would you say that sandwiches are more popular to buy?
6) Is there a particular sandwich that is the most popular based on your own observations?
7) Do you believe that freshly made sandwiches are more popular than pre packed?
8) Do you think that freshly made sandwiches are more nutritional?
9) Does selling pre packed sandwiches make food less personal to people?
10) Does having another sandwich shop close to you own affect your own business?
11) What is your favourite sandwich?
Melodies
1) How do you manage to keep customers interested in buying your products?
2) Do you think that the sandwich market is a competitive industry?
3) As a shop that specialises in the sandwich market do you find it easy to challenge places like supermarkets in sales?
4) How many Sandwiches a week would you say that Melody’s sells?
5) What times of the day would you say that sandwiches are more popular to buy?
6) Is there a particular sandwich that is the most popular based on your own observations?
7) Do you believe that freshly made sandwiches are more popular than pre packed?
8) Do you think that freshly made sandwiches are more nutritional?
9) Does selling pre packed sandwiches make food less personal to people?
10) Does having another sandwich shop close to you own affect your own business?
11) What is your favourite sandwich?
Vox Pops
1) What is your favourite sandwich?
2) What is your favourite sandwich shop?
3) Do you prefer pre packed or freshly made sandwiches?
Girl Eating Sandwich Interview
1) What is your favourite sandwich?
2) Do you prefer to make your own sandwiches or buy them?
3) What do you think is nicer, Pre packed or Freshly made
4) What do you think is a healthier option freshly made or pre packed?
5) Would you rather buy a sandwich from subway or a supermarket?
Boy making a sandwich interview
1) What is your favourite sandwich?
2) Do you prefer making your own sandwiches or buy them?
3) What do you think is nicer, Pre packed or Freshly made
4) What do you think is a healthier option freshly made or pre packed?
5) Would you rather buy a sandwich from subway or a supermarket?
Saturday, 15 October 2011
Running Order
Running Order
Documentary: The Perfect Filling
Channel: Channel 4
Scheduling: Wednesday, November 16th, 8:00-8:30pm
Duration: 27 minutes 28 seconds
Slow paced montage of different types of sandwiches. The use of voxpops and the backing track (David Guetta – Sweat)
|
20secs
|
Stop motion of a man eating a sandwich, smiling in between the crusts
|
10secs
|
Vox pop of various people outside Greggs
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10 secs
|
Vox pop of various people outside Sayers
|
10 secs
|
Vox pop of various people outside McDonalds
|
10 secs
|
Opening titles (stop backing track at the end)
|
15secs
|
(New backing track) Slow zoom into sandwich until extreme close up, dissolve into interview
|
7secs
|
Interview with ASDA employee, talking about the competitive market
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20secs
|
Vox pop of someone outside asda
|
5 secs
|
Cut-away
|
5secs
|
sandwiches being taken off a shop shelf, sped up with narrative voice
|
15 secs
|
Interview with Subway employee, talking about the competitive market (same question as above)
|
20 secs
|
Cut-away,
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5 secs
|
person in subway making a sandwich no music narrative voice over
|
10secs
|
Archive footage, subway advert from 1996
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30 secs
|
Interview with Buttercrust employee, talking about the competitive market (same question as above)
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20secs
|
Cut-away
|
10secs
|
Two sandwiches on a plate. Hands reach and take one triangle at a time. Sped up narrative voice over
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10secs
|
Archive footage
|
30 secs
|
Interview with the Melody’s manager (series of questions)
|
20 secs
|
cut-away
|
5secs
|
National statistics with narration over
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10 secs
|
Interview with a young girl whilst eating a sandwich
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20 secs
|
Cutaway
|
5 secs
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Interview with a young male whilst making sandwich
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20 secs
|
Advert break
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1 min
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Cut away
|
10 secs
|
Montage of people buying sandwiches and walking into sandwich shops with narrative voice
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1 min 30 secs
|
Interview with a colleague from the Wicked café with cutaways
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2 mins 30 secs
|
Faced paced walk from college to melody’s with narrative voice
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1 min 30 secs
|
Interview with a Morrison’s manager with cutaways
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2 mins
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Fast paced walk from college to Morrison’s with narrative voice
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1 min
|
Interview with an employees from buttercrust talking about how they cope with being so close to other places that sell sandwiches
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2 mins 30 secs
|
Fast paced walk back from buttercrust with narrative voice
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45 secs
|
Interview with a Sayers manager
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2 mins
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cutaway
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10 secs
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cutaway
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10 secs
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A woman making a sandwich and narrative voice over
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30 secs
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Interview with a sandwich company that distributes
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2 mins
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cutaway
|
10 secs
|
cutaway
|
10 secs
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Archive footage montage
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30 secs
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Archive footage montage
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30 secs
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National statistics of sandwiches (music starts to play)
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1 min 30 secs
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Archive footage
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20 secs
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Slow zoom out of sandwich with documentary title appearing in shot
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10 secs
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credits
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30 secs
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