Radio Advert, Documentary Script and Print Advert Narrations

Radio Advert

VO1- Ever wondered what makes the perfect sandwich?

MB- Stuck in the Middle with You – Steelers Wheels

VO1-There are hundreds of different combinations but what gets your taste buds tingling? (Audio from documentary, favourite sandwich)

MB- (Faded down to very low volume)

VO1- So we ask the question, why are sandwiches so popular? Is it the filling, the bread or simply because they taste so great?

MB- Stuck in the Middle with You – Steelers Wheels (volume increased)

VO1- Join us as we delve into the world of sandwiches where we will also look at why 1.69 billion of people chose to eat sandwiches on the go, is it because freshly made sandwiches just taste better?

MB- Stuck in the Middle with You – Steelers Wheels

VO1- Wednesday the 14^th of December, Channel 4, 8pm.

MB- Stuck in the Middle with You – Steelers Wheels

VO1- It’s all about the middle!

MB- None

Narration Script

36:12 –UK consumers are currently consuming 11 billion sandwiches per year. It’s no wonder that sandwich shops such as ASDA, McDonalds and Subway can meet the demands.

But do smaller sandwich stores think the industry is competitive.

1:51:05 – With so many companies using adverts on all the media circuits. What is it that’s stopping people making their own sandwiches at home?

Is it quality or is it something else like personal preference?

2:11:12 – With 1.69 billion sandwiches sold on the go last year. Do people prefer pre packed or freshly made sandwiches?

3:41:10 – with people being influenced to buy freshly made sandwiches because of the belief the they are healthier and because you can see the ingredients going into it.

Then what’s the difference between homemade sandwiches. Is it the time of day that’s influencing people’s decisions.

4:24:15 – With most people buying sandwiches after work from places like supermarkets, do companies find this hard to challenge places like supermarkets?

4:50:10 – So do supermarkets find the industry competitive?