Print Advert
Codes and Conventions
· The logo of the station broadcasting the documentary is always on the right hand side
· There is usually only one central image (A sandwich in our case)
· The image has to lock the viewer in and attract them to look at the poster and pay attention
· There is a colour scheme on every poster, we have chosen a black theme whereas others have chosen other colours such as red
· The wording is limited, it has the information that the viewer needs and it includes a strap line
· Importantly it has to be simple and not too complicated as it should be understood from a quick glance
· Some print ads include a website so a person can read more or find out more details
· They use small or no photo manipulation, this is to maintain originality
· They include scheduling under the title of the documentary
· Most Print ads have banners round the text to either emphasise something or to make easier to view.
Radio Adverts
Codes and Conventions
· Radio ads always use some audio from within the documentary in order to create a link
· The radio advert also includes the same voice as that in the voice over in the documentary
· The music is underling the voice in the radio ad and it relates to the subject (Steelers Wheels – Stuck in the Middle With You, in relation to the filling in a sandwich
· They are usually no more than 30 seconds long, these means it doesn’t bore the listener and makes them want to know more
· It includes the date and time so that the listeners know when they can watch the documentary
· They always include the name of the documentary, the slogan (strap line) and the title.
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