Drafting our Radio Advert

We used a programme called Audacity, we simply spoke into a microphone and recorded it on this.

We recorded various takes and then listenened to them so that we could see what was the best one and check that it had recorded  properly.

We now saved it as a WAV file and then imported it onto Adobe Premier where we could now crop it and ensure all the sound was perfect.








This is our final radio advert. we were told it had to be no more than 30 seconds long and also that it had to include audio from our actual documentary...

Drafting our Print Advert

We initially took our picture and imported it into photoshop. This meant we could now crop it to the size we wanted and begin editing by removing all backgroud so we could create a white one instead. This then would look better and make our advert look more professional.

We then imported a logo which we carefully place so that we were still following codes and conventions of a print advert. This is why we chose to put it on the right and side and in such a simple colour code.

We begin adding text and and choose what colours we will be using. we decided on a white text on a black background so that it doesnt diostract anyones attention away from what is being shown.

After we have chose our font we put it in place and then arranged it on the advertwhere we want it. It was important because we wanted to replicate what professional adverts look like.


We finally finished our print advert and it looks like this...

Print advert analysis



Print advert 1



Print advert 2



Print advert and Radio advert codes and conventions

Print Advert

Codes and Conventions

·         The logo of the station broadcasting the documentary is always on the right hand side

·         There is usually only one central image (A sandwich in our case)

·         The image has to lock the viewer in and attract them to look at the poster and pay attention

·         There is a colour scheme on every poster, we have chosen a black theme whereas others have chosen other colours such as red

·         The wording is limited, it has the information that the viewer needs and it includes a strap line

·         Importantly it has to be simple and not too complicated as it should be understood from a quick glance

·         Some print ads include a website so a person can read more or find out more details

·         They use small or no photo manipulation, this is to maintain originality

·         They include scheduling under the title of the documentary

·         Most Print ads have banners round the text to either emphasise something or to make easier to view.

Radio Adverts

Codes and Conventions

·         Radio ads always use some audio from within the documentary in order to create a link

·         The radio advert also includes the same voice as that in the voice over in the documentary

·         The music is underling the voice in the radio ad and it relates to the subject (Steelers Wheels – Stuck in the Middle With You, in relation to the filling in a sandwich

·         They are usually no more than 30 seconds long, these means it doesn’t bore the listener and makes them want to know more

·         It includes the date and time so that the listeners know when they can watch the documentary

·         They always include the name of the documentary, the slogan (strap line) and the title.

Radio Advert, Documentary Script and Print Advert Narrations

Radio Advert

VO1- Ever wondered what makes the perfect sandwich?

MB- Stuck in the Middle with You – Steelers Wheels

VO1-There are hundreds of different combinations but what gets your taste buds tingling? (Audio from documentary, favourite sandwich)

MB- (Faded down to very low volume)

VO1- So we ask the question, why are sandwiches so popular? Is it the filling, the bread or simply because they taste so great?

MB- Stuck in the Middle with You – Steelers Wheels (volume increased)

VO1- Join us as we delve into the world of sandwiches where we will also look at why 1.69 billion of people chose to eat sandwiches on the go, is it because freshly made sandwiches just taste better?

MB- Stuck in the Middle with You – Steelers Wheels

VO1- Wednesday the 14^th of December, Channel 4, 8pm.

MB- Stuck in the Middle with You – Steelers Wheels

VO1- It’s all about the middle!

MB- None

Narration Script

36:12 –UK consumers are currently consuming 11 billion sandwiches per year. It’s no wonder that sandwich shops such as ASDA, McDonalds and Subway can meet the demands.

But do smaller sandwich stores think the industry is competitive.

1:51:05 – With so many companies using adverts on all the media circuits. What is it that’s stopping people making their own sandwiches at home?

Is it quality or is it something else like personal preference?

2:11:12 – With 1.69 billion sandwiches sold on the go last year. Do people prefer pre packed or freshly made sandwiches?

3:41:10 – with people being influenced to buy freshly made sandwiches because of the belief the they are healthier and because you can see the ingredients going into it.

Then what’s the difference between homemade sandwiches. Is it the time of day that’s influencing people’s decisions.

4:24:15 – With most people buying sandwiches after work from places like supermarkets, do companies find this hard to challenge places like supermarkets?

4:50:10 – So do supermarkets find the industry competitive?